# identity.md

## Organization Overview
- **Company Name:** Hoplark
- **Mission:** Hoplark creates innovative, craveably delicious drinks rooted in real ingredients. No shortcuts, just tea, hops, and botanicals for real flavor. From sparkling teas to sparkling waters and 0.0 options, Hoplark leaves the wellness in and the artificial stuff out.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Hoplark fosters a culture of daring, fun, and deep passion, rooted in a love for tea, hops, and botanicals, driven by a "deep deep geekiness" for crafting bold and complex flavors.
    - About Link: https://hoplark.com/pages/our-story

## Operations & Structure
- **Business Model and Operational Approach:** Hoplark produces better-for-you sparkling teas, waters, and 0.0 beverages, emphasizing real ingredients, natural flavors from tea, hops, and botanicals, and avoiding artificial additives.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.